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Procter & gamble’s marketing mix or 4ps (product, place, promotion, & price) are analyzed, with recommendations, in this consumer goods business case study. (a case study of unilever nigeria plc enugu) abstract this research work focused on “the effectiveness of marketing communication mix in creating awareness of a brand. Google adwords case study unilever has an integrated marketing strategy across all of its top brands, including both mix, and it’s exciting. Company introduction unilever, a multinational firm was founded in january 01, 1930 with its head offices in united kingdom and london michael treschow and lord.
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